How does this consumer-products platform sell?
Sharkninja Inc sells consumer products, centered on household appliances and related home solutions. The business is built around developing, marketing, and distributing branded products sold through a mix of retail and other channels. With a market value around USD 21 billion, it sits at a scale where brand-driven volume and product cycles matter. The core story is a consumer-products platform where design, distribution, and repeat category launches drive sales.
How strong are margins and cash generation?
FundamentalsFor 2025 (reported in USD), revenue reached USD 6.4 billion, with EBIT of USD 920.3 million and net income of USD 701.4 million. Profitability metrics over the trailing period show a 48.99% gross margin, a 14.26% operating margin, and a 10.70% net profit margin, alongside ROE of 28.05%.
Cash generation, measured using the provided proxy, was USD 715.0 million, supported by USD 139.6 million of depreciation and amortization while capex ran at USD 146.1 million. Year-end cash was USD 777.3 million.
Does the price match the DCF range?
DCF / MultiplesAt USD 148.60, the stock sits inside the DCF range, which runs from USD 98.35 in a weaker outcome through USD 165.64 as a central estimate to USD 251.11 in a stronger outcome. The current pricing also comes with a 29.83 trailing P/E and 22.03 EV/EBITDA, placing the valuation closer to the central-
Valuation leans on durable cash
TakeawayThe price already leans on continued healthy earnings and cash. Cash on hand helps make that expectation easier to carry. If cash generation softens, the valuation support narrows quickly. If margins hold and cash stays durable, today’s price can be justified.